KEYNOTE SESSION: ACHIEVING BIG DATA ROI – DELIVERING ON BIG DATA MONETIZATION STRATEGIES
Identifying Needs, Technology and Talent to Deliver on the ROI Promise of Big Data
The challenge for organizations has been the same for decades: how to get ahead of the competition. Today organizations are looking at the data for a competitive advantage and are trying to capitalize on their ability to monetize big data. Key problems are keeping companies from finding consistency in their returns, including a shortage of skilled practitioners, technology that is still iterating, and a big data fog of war that can prevent companies from identifying needs. Getting through these challenges requires a roadmap. We’ll examine winning strategies to show how leaders are moving the return on investment needle for consistent returns.